Create social awareness for a new wine brand that doesn’t appeal to wine snobs and is only available in limited markets.

Create a following for The Seeker Wines through social platforms Facebook, Twitter, Pinterest and Foodspotting, targeting adventure seekers and “green” enthusiasts.
Leveraged artwork, story and aesthetic of the brand to create a voice/tone that made The Seeker unique.
Build a Facebook contest based on the characters behind each varietal to continue to grow the Facebook fan base. Fans get to know the stories behind each varietal and cements consumer affinity for their chosen wine’s character/story.